Hello friends,

the holiday season is officially here, holiday parties and gatherings are upon us. What to wear?

What I’ve found out to be really interesting when reading through work holiday party invitations or just by talking to other people around me is that dress codes suggesting wearing something with a holiday flair are quite common. But what does holiday flair exactly mean?

I asked a few Americans (who I figured should know) about what it meant. I heard everything from it being a color scheme containing red, green or silver and gold shades. Or that it meant to simply wear ugly Christmas sweaters.

I might be totally mistaken but I feel like Christmas sweaters aren’t as huge of a thing in continental Europe like they are here in the US (besides Mark Darcy rocking them in the Bridget Jones’ films of course. This man can wear everything and still look sophisticated). But I wanted to know more, where do those ugly Christmas sweaters come from, what’s their story?

Where do Christmas sweaters come from?

Christmas-themed sweaters were first produced on a grand scale in the 1950s, when the Christmas holiday was becoming increasingly commercialized. It wasn’t until the 1980s that the Christmas sweater gained mainstream adoration. This trend has steadily moved upward and as of 2010, ugly Christmas sweaters are once again highly fashionable.

Image via FPG / Getty Images

But why do they have to be ugly?

That’s a difficult one. Doing some research on it online won’t really bring forward a clear response but two arguments seem to keep resurfacing: Nostalgia and an obsession people have with fashion. 

Firstly, ugly Christmas sweaters seem to have that vintage Christmas appeal that reminds us of the days when Christmas meant going to bed early so Santa could bring those presents. Secondly, the ridiculous designs quite likely break every known law of fashion–and that’s the point. To liberate yourself from all fashion conventions is a good thing, so why not? Wear your ugly Christmas sweaters with pride;-) Also, if you want to wear a nice and NOT an ugly sweater it is absolutely fine. YOU DO YOU. 

If you feel like you need a Christmas sweater know, find a bit o inspiration down below to get you started (the ones shown below are all still available on amazon if you fell in love with one specifically):

Do you like to wear Christmas sweaters for the holiday season? If so, what is your favorite one? Let us know in the comments below. Have a great holiday season!

2 Comments

  1. margarita December 4, 2017 at 3:09 pm

    Dearest Sandra,

    I DO like christmas sweaters because they are cute-ugly 🙂 and bring good mood and colour in a cold grey winter day.
    Have a look at Whoppy Goldberg’s christmas sweaters collection on the set of the ABC show ” The View” and you’ll agree with me….

    https://www.youtube.com/watch?v=jD4aJUF4PMs

    Have fun and MERRY CHRISTMAS !!!

    love
    margarita

    Reply
    1. sandra.zottl - Site Author December 4, 2017 at 7:57 pm

      ;-))))

      Reply

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