Hi friends,

For here or to go? This will be a question you’ll get asked in any café where you order a coffee. Let’s talk about that in today’s post. Fix yourself a cup of coffee (!) and get reading.

The “To-go” concept – grabbing a coffee to go

Americans seem to like things on-the-go. They eat breakfast in their cars on their way to work. They eat lunch at their desks and catch up on emails. And of course, they drink coffee on the run. Most Americans seem to always be on the go, running from one appointment to the next, going to and from work, picking up kids, running errands, and going to business meetings and social outings. Every morning I walk into town I’ll see literally EVERYONE (not exaggerating here) walking around with a coffee  in one hand and a phone in the other one.

While there are obviously Swiss people who down their cappuccino on the go, too, I still think that it is less common to consume everything on the go. I would also say that in Switzerland, people slow down when they drink coffee. They sit down. They sip leisurely. They chat. They relax.

What I found interesting (to actually bring you some sort of relevant information today) was that even though it seems that everybody is drinking coffee at all times everywhere the United States isn’t even in the top ten when you rank actual coffee consumption per person. According to this article by the Telegraph it’s the Finns that come out on top. They grind their way through an impressive 12kg per person per year, according to stats from the International Coffee Organization. Switzerland makes the Top 10, while the US is on the 26th rank. (If you wondered where Italy is, it made it on rank 13 with 5.8kg of consumed coffee per person).

  1. Finland – 12kg per capita per year
  2. Norway – 9.9
  3. Iceland – 9
  4. Denmark – 8.7
  5. Netherlands – 8.4
  6. Sweden – 8.2
  7. Switzerland – 7.9
  8. Belgium – 6.8
  9. Luxembourg – 6.5
  10. Canada – 6.2

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