A phenomena that I’ve come across here in the US over and over again, no matter where I go, is that food trucks are incredibly popular. Way more than in Europe. They literally are everywhere on university campuses such as Harvard or MIT, actually on any bigger place in downtown in the midst of all the office buildings and spread around the city. Heck, the city of Boston even has an official food truck map and a schedule sorted by neighborhood on their website (check it out here if you’re a local reader and wish to know when you’re favorite food truck will stop nearby you). There are food truck festivals basically every weekend. Yes. We take our food trucks seriously around here.
The popularity of Food Trucks in the US
After the recession the popularity of food truck has gotten a huge boost as many people that got laid off decided to take the risk of running their own business. These mobile restaurants are more affordable than a “real restaurant” and as they run on volume they can reach high sales pretty quickly. What type of food would you serve up in your own food truck if you ever were to open one? (I looooved the Cookie Monstah food truck, AH-MAZING cookies).